About
About Twalib Mohamed
Great sales organizations are not built from dashboards. They are built in the field. My philosophy is simple: develop people, create accountability, and remove obstacles so teams can perform consistently.
A bit of background
I have spent seven years in telecom sales, the last three leading a market development team of more than 20 people at Spectrum. Before that I sold B2B accounts myself, and before that I built enterprise technology deals at AT&T. So I have sat in every seat on this org chart.
Leadership principles
Coach
Field ride alongs and same day feedback, one specific skill at a time.
Measure
I read the BI numbers rep by rep every morning before I open my mouth.
Collaborate
Operations, Construction, Care, Marketing and Installation, by name.
Execute
Clear expectations, an owned territory, and a weekly rhythm that holds.
How I lead
I coach from the field
You cannot fix a rep's approach from a dashboard. I ride along, I listen at the door, and I give feedback the same day while the call is still fresh in their head.
Nobody should have to ask how they are doing
Every rep on my team knows their number, their activity target, and where they stand this week. If they have to ask me, I have not done my job.
The property manager is the account
In multi-tenant, access is everything, and access comes from trust with owners and on-site staff. I treat those relationships with the same care as a signed contract, because that is what they are.
Sales does not close the deal alone
Construction, Operations, Care, and Marketing all decide whether a sale turns into a happy customer. I spend real time with those teams so my reps are not stuck cleaning up problems they did not cause.